Poor communication can hinder businesses, frustrating customers, reducing conversions, and leaving talent in emerging markets feeling undervalued. Sanas aimed to change this by developing technology that ensures every conversation is clear and effective.

Accents are a key part of personal identity but can pose challenges in professional settings. Sanas empowers individuals to control how they sound, all while preserving culture and dignity in the workplace.

When Sanas approached us, they needed a visual narrative that captured both the innovation of their technology and the people it empowers.

With just one click, Sanas has the power to transform a conversation — turning moments of frustration into experiences of clarity and fulfilment.

The audio demos made this remarkable shift instantly clear, offering undeniable proof of the technology’s impact, however, we needed to extend that feeling beyond sound, crafting a visual language that captured the simplicity and almost “magical” quality of the Sanas experience.

Using a ripple as the iconic depiction of the spoken voice, this became the hero signifier of Sanas in action. The graphic was both literal and beautiful in equal measure — shifting from colourless and dull to bright and dynamic at the flick of a switch.

We used this core animation as a vessel to celebrate the rich range and nuance within every unique accent, allowing the ripple to pulsate and move differently each time it was applied. To further push the sense of empowerment, the glowing effect adapted to different national flag colours — a symbol of taking pride in who you are, where you come from, and being heard authentically. This visual identity was grounded by raw, striking portraits of the agents themselves.

Through unapologetic, unfiltered close-ups, we captured each user at their most honest and powerful — highlighting not just the diversity of their backgrounds, but the dignity and individuality that Sanas champions.