Bridge understands that money isn’t everything, but also not having it is. So they made it their mission to help a generation facing a hostile financial system by creating new ways for people to generate surplus income. Aimed at the young side-hustle culture, Bridge knows that money doesn’t always buy you happiness, but it can go a long way to solve problems that life throws at you.
Bridge’s side-hustlers are realistic about their situation, they know the system ain’t gonna fix itself anytime soon and if they want a hope at a better life, they’ll have to find a way to go get it, dollar bills after dollar bills. And the brand needed to say that, speaking honestly and authentically to unite a generation of earners.
Unashambley bling and unapologetically direct, Bridge champions money earning for a whole generation facing the harsh reality of the financial system. The black and white palette reflects their honest and authentic attitude and heaps of gold adds the necessary sparkle. Bridge always keep it real.