Bedrock Robotics – Advanced Autonomy for the Built World
- Services:
- 3D Motion
- Art Direction
- Brand Rollout
- Identity
- UI Design
- Website
Rundown: Bedrock launched in July 2025 with an $80M raise and major press coverage from Forbes, TechCrunch,
Inc magazine and more. The brand has helped Bedrock define its category, drive commercial traction, and build early momentum with customers, partners, and recruits — giving their team a strong foundation to grow.
Bedrock Robotics is redefining how the world builds by bringing advanced autonomy to heavy equipment.
As global demand for housing, energy, and infrastructure accelerates, and the construction workforce continues to shrink, Bedrock is meeting the challenge head-on. Founded by seasoned leaders from Waymo, Segment, and Uber Freight, and backed by $80M from Eclipse Ventures, 8VC, and others, the company is on a mission to unlock a new era of efficiency and progress.
Ahead of their launch out of stealth, Bedrock partnered with Studio Everywhere and Confederation Studio to develop a complete brand system—strategy, narrative, brand identity, digital content, social and website. The result is a brand built to inspire confidence, communicate innovation, and scale with Bedrock’s vision for the future of construction.
The positioning, Advanced autonomy for the built world, was brought to life through the brand signal ‘Continuous Progress’, balancing immediate impact with long-term ambition.
The new website needed to showcase both the power of their groundbreaking technology and the real people working in the field.
The identity blends bold type, an industrial colour palette and 3D motion graphics with raw, on-site photography that captures the technology in action.
Tom Eliaz, Co-Founder & VP, Engineering
Tom Eliaz, Co-Founder & VP, Engineering
Tom Eliaz, Co-Founder & VP, Engineering
