We make great work with great people
Whether you’re a fresh-faced start-up with a big idea, or an experienced brand with big ambitions, it’s all about grabbing attention quickly, gaining trust fast, and showing the world you mean business from day one.
And that’s where we come in.
Our fresh, unpretentious attitude and collaborative approach, combined with our full-service expertise, means we create brands rich in innovation, that grasp the zeitgeists of our time, and have the possibility to influence positive change right from the very start.
Because we believe people need brands that capture the positive spirit of a world in change. That deliver on their promise in meaningful ways. And have the potential to improve people’s everyday lives, every day.
How we make great brands
01. Define
No two projects are the same but what unites all Real World Ready brands is a great idea at their heart. Together we’ll create a tailored approach to help clarify your purpose, articulate your story, establish your personality and give you that compelling, single-minded thought you want to leave in the minds of your audience.
02. Design
Our great thinking is always backed up by great craft and a belief that the best brands stand out—not fit in. Using the strategic platform as our springboard we create unique, memorable and compelling visual and verbal identity systems that will capture the spirit that sits behind the brand and the imaginations of its intended audience.
03. Deploy
Real World Ready brands live, not just by how they look, but how they behave and how they ‘feel’ in the world. Our full-service offer means we can bring your brand to life in meaningful and memorable ways across the entire spectrum of touchpoints. From digital and online experiences, print and social campaigns, or product packaging, we make it happen, cohesively and consistently, every time.
04. Beyond
We’re in it for the long run and for us a launch is often only the beginning of a fruitful client relationship. As project partners we’re on hand to help in any way possible and ensure the success of any project endures long into the future.
We do branding
Through discovery and insight we create visual and verbal assets to ensure your goals come to fruition.
Audit:
Taking a deeper look at the landscape to gain a better understanding of your business and how it fits in. Allowing us to identify opportunities and guide our decisions before putting pen-to-paper.
Positioning:
Helping you clearly articulate your differentiators and values in a unique way that is compelling to both employees and consumers alike – this acts as the strategic anchor that unifies all that you do.
Tone of Voice:
Definition of messaging hierarchy which successfully communicates your USP’s in a recognisable way across different touch-points.
Brand identity:
This is the process of bringing a company, product or service to life visually – crafting a cohesive set of assets which are distinctive and further support your business aims.
Guidelines:
We establish solid rules and principles on how to utilise each brand element. Demonstrated across a range of notional applications showing how it all comes together. Ensuring your brand identity can be applied by internal teams and external partners with confidence.
Campaign:
Tailoring your brand messaging and creative to effectively speak to a specific audience or promotion.
Implementation:
To guarantee our work is activated to its fullest potential, we can support you in executing your brand for every eventuality – marketing, digital, social, comms and beyond.
We do digital
We craft effective and memorable digital experiences for websites, apps and beyond.
Requirements:
We’ll work with you to understand your needs, technical requirements as well as emotive, then we will agree what success will look like with a tight brief.
Prototype:
Wireframe to get the correct information hierarchy and site structure. Then the detailed copywriting can be commissioned.
Design:
Inking in the wireframes and creating solid design systems. Responsive views and all interactions. Prepare for development with clear guideline to grids, colours, typography, interactions and break points.
Build:
We’re platform agnostic and will recommend the right tech stack once we understand your full needs and near future goals. The front end will be headless architecture (NextJS is our go to React framework) which means no need to rip it up and start again in 3 years time.
Support:
We’re with you for the journey and here to support you with maintenance, new requirements and integrations.
We do ventures
Partnering with meaningful start-ups and visionary founders to accelerate growth.
Startups:
As a founder lead business we understand being a small startup with big visions. We offer a tailored approach for purposeful, small-scale businesses – designed to aid their ambitions and accelerate their growth.
Working in agile sprints we help define, envision, develop and launch your product or service ready for the next stage of your journey. Our services range from Naming, Branding, Website and Technical support right through to the nitty-gritty of creating investor decks.
We’re in it with you. Which is why we offer the unique proposition to take part payment in return for equity.
Investment:
As well as taking part payment in return for equity, we also invest in the business we’re helping shape. We are there with you for the journey.
Meet the team
We’re a tight-knit, skilled, team of strategists, designers, writers, and coders who passionately believe in the role of branding as a force for good.
Sam Ozkan
Creative Director
Eurico Sá Fernandes
Lead Developer
Anna Ocipińska
Senior Designer
Nahim Afzal
Founder
Sam Morris
Design Director
Evy Prentice
Mid-Weight Designer
André Torres
Head of Digital
Nicholas Reilly-McVittie
Frontend Developer
Kenji Smith
Mid-Weight Designer
Aengus Tukel
Senior Designer
Easy-going, genuine and straightforward, we live and breathe by four simple values:
Uncommon sense
A mixture of blue-sky thinking and grounded practicality gives us a unique view on the world and the intelligence to know what’s needed to deliver great branding and great brands.
Unpretentious positivity
We are people with a love of people, and an understanding of how the power of brand can help us all. It’s what drives us every day and keeps the fire burning in our belly.
Unblinkered thinking
Our expertise in all areas of brand creation and delivery gives us a unique perspective on what businesses need and when. We don’t just think about the problem in hand, we understand the eco-system it lives in, meaning we’re able to deliver what the client wants and anticipate what they will need in the future.
Unequalled craft
Great thinking is nothing without great delivery. And we pride ourselves on our ability to turn strategic focus into beautiful design solutions. Brands that communicate their intelligence and capture imaginations. Look fantastic and work brilliant. The perfect marriage of form, function, and foresight, every time.