Maximising Men’s Health

Tone of Voice
3D Motion

Synopsis: Founded in 2018, Numan has fast become one of the UK’s leading providers of male healthcare treatments.

Numan offers treatments for men’s health, including supplements, blood tests, health tracking, sexual function support and diet plans, all backed and approved by medical experts.

Challenge: Numan had started an in-house branding exercise, but needed help pulling the insights together and putting them to work.

The team wanted to inspire their customers, and ‘turn patients into participants in life’, encouraging men to think holistically about their health, and all aspects of healthy living.

Insight and idea: We were inspired by Numan’s ethos to help men ‘maximise life’, and to do that effectively, we needed to strike a balance between achieving a premium brand feel aligned to their more mature target audience, but still communicating the vigour and energy of Numan’s approach to health.

Expression: Working collaboratively with Numan’s team, a detailed exploration of all touchpoints and elements of colours, fonts, photography, animation and iconography was distilled into a comprehensive set of brand guidelines.

We chose black and white portrait shots of  men to set a sophisticated and timeless backdrop to the brand, offset by a bold headline font, using italics for the added prompt of encouragement.

The foundations of the visual system were defined by a living grid which adapted to each layout, and acted as a visual transition in animation.

Icons and stickers were added to the brand palette, purposely technical in appearance for an added layer of trust and expertise.

The result? A powerful but encouraging brand set for trust and empowerment.

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“Confederation were great, collaborative and pragmatic, the end result is a sharp new brand identity, with a really well-built set of guidelines that has helped us to execute creative as a business.”
James Kennedy, Director of Brand Marketing, Numan