Beans are booming. Micro-roasteries are pouring into every part of the country, all promising the best coffee around. Newground do that too, and more. They believe coffee can go beyond the cup to be a catalyst for social change. That’s why, in addition to their fantastic coffee, they help create work opportunities for ex-offenders – raising the bar for roasteries everywhere.
Newground wanted to push the boundaries of the coffee industry, but their brand was too passive. They needed an identity that re-energised the look of their products, spoke to the social values at the heart of their business and was more palatable to the modern market.
A modern and stripped back identity that lays bare their premium product and social values. Simple typographic executions have a “no nonsense” attitude showing how serious they are about what they do and why they do it. This continues into a seamless e-commerce experience, making their coffee more accessible than ever.