Newground believes coffee can go beyond the cup to be a catalyst for social change. That’s why, in addition to their fantastic coffee, they help create work opportunities for ex-offenders – raising the bar for roasteries everywhere.
Newground wanted to push the boundaries of the coffee industry, but their brand was too passive. They needed an identity that re-energised the look of their products, spoke to the social values at the heart of their business and was more palatable to the modern market.
A modern and stripped back identity that lays bare their premium product and social values. Simple typographic executions have a “no nonsense” attitude showing how serious they are about what they do and why they do it. This continues into a seamless e-commerce experience, making their coffee more accessible than ever.